Marketing officer
Main tasks Marketing officers are responsible for promoting a company’s products or services. They may perform the following tasks:
- follow the relevant business market and respond to market opportunities and threats
- devise aims for market share and growth
- promote products and services within specific markets
- manage the distribution of products
- devise strategies for advertising, public relations and sales promotion
- help develop new products to cater for market demand.
Key skills
- strong analytical, interpretative and creative skills
- excellent verbal and written communication skills
- strong organisational skills
- ability to work as part of a team, or independently.
Salary According to leading recruitment specialists, the average graduate salary in this occupation is around $39,000. The median salary across this occupation is around $68,000. Senior marketing and marketing management roles can command salaries in excess of $120,000.
Employment prospects According to DEEWR's Australian jobs 2008, job prospects for the category to which this occupation belongs (Marketing, PR and advertising professionals) are currently good, and unemployment is average. Future jobs growth to 2012–13 is expected to be moderate.
Main employers Marketing officers can work in the science field for pharmaceutical, biotechnology, chemical or other scientific companies, or for research companies and foundations.
Find out more
Australian Marketing Institute (AMI), www.ami.org.au
Australian Market and Social Research Society (AMSRS), www.mrsa.com.au
The Marketing Association of Australia and New Zealand (MAANZ), www.marketing.org.au
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